Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

the cognitive investigation of the methods used and overall performance of every kind of promotion and marketing, such as the underlying factors which urge people to purchase, the use of and true worth of mottos and catchphrases, as well as the tangible qualities of ads concerning aspects like color selection, girth and length, and positioning in printed media and in regards to diverse aspects of TV ads, such as catchy tunes, cartoon personas, and duplication. Reference: advertising research.

ADVERTISING PSYCHOLOGY: "Advertising psychology is a major component to making marketing techniques do what they're intended to."

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