the cognitive investigation of the methods used and overall performance of every kind of promotion and marketing, such as the underlying factors which urge people to purchase, the use of and true worth of mottos and catchphrases, as well as the tangible qualities of ads concerning aspects like color selection, girth and length, and positioning in printed media and in regards to diverse aspects of TV ads, such as catchy tunes, cartoon personas, and duplication. Reference: advertising research.
What is ADVERTISING PSYCHOLOGY?
Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff
ADVERTISING PSYCHOLOGY: "Advertising psychology is a major component to making marketing techniques do what they're intended to."
About the Psychology Dictionary
Psychology Dictionary is the most comprehensive source of psychology definitions online with over 20K definitions written by our global team of psychiatrist & psychology professionals. ...more