Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

in social psychology, an enduring and general evaluation or cognitive schema relating to an object, person, group, issue, or concept. Strength and valence can vary, thus, an attitude can be negative or positive. This can also refer to any subjective belief or evaluation associated with an object.

ATTITUDE: "The person had a strong attitude about racism and advocated for it to be abolished from sport."

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