What is BEHAVIOR MODIFICATION?

Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

n. the use of behavior change techniques to increase the frequency of adaptive behavior and decrease that of maladaptive behavior. It also makes use of learning techniques such as operant conditioning, modeling, and biofeedback to modify human behavior, More or less synonymous with behavior therapy.

BEHAVIOR MODIFICATION: "Using training and conditioning, behavior modification enables companies to enforce safety through stricter, safer work practices adapted to by their employees."

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