Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

Marketing and advertising. Technique used to gain the acceptance of the public to a new product.

DIFFUSION PROCESS: "The diffusion process depends on the acceptance of a new product by a core of people."

More On This Topic

Link to This Definition

Did you find this definition of DIFFUSION PROCESS helpful? You can share it by copying the code below and adding it to your blog or web page.