Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

the belief that persuasive discourse is truly effective in case an individual refutes positive arguments on the other side of a question before answering negative attacks on one's own side.

JANIS-FEYERABEND HYPOTHESIS: "Janis-Feyerabend Hypothesis states that persuasive discourse is most efficient when a person refiutes positive arguments first."

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