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BUYING BEHAVIOR

Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

n. the pattern of decision-making observed in a buyer or consumer. It sums up all the mental and physical activities involved in the process of purchasing a product or service. This process includes stages such as searching and evaluating which both lead to buying.

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BUYING BEHAVIOR

Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

All of the mental processes used when we make a purchase.
Successful businesses understand how to leverage the different factors that influence consumer buying behavior to effectively market their products and maximize sales. Studies show that there are generally four main factors that play a role in the consumer's buying behavior. These factors include cultural factors, social factors, personal factors and psychological factors. The psychological factors that influence an individual's decision to make a purchase are further categorized into the individual's motivations, perceptions, learning and his beliefs and attitudes.

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BUZZ GROUP

Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

n. a sub-group of a bigger class that has been subdivided in order for each member to be more actively-involved in the discussion. The thoughts and sentiments of the group are then conveyed to class by a spokesperson or representative. Also called buzz session.

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BUZZ GROUP

Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

A way to subdivide a group so that each member can be more directly involved in discussions. Results are then conveyed to the main group. Also called a buzz session.

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BYSTANDER EFFECT

Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

n. a tendency for people not to get involved or not to offer help in a social situation. Often misunderstood as apathy and selfishness, it is more of a misinterpretation of the lack of response in other people as well. Thinking that help is not needed, it results in diffusion and confusion of responsibility.

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BYSTANDER EFFECT

Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

The way people will wait for someone else to offer assistance when they see something happen.

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