What is NOVELTY?

Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

the quality of being new and uncommon. It is one of the primary identifying aspects directing focus. The attraction to has been observed to start as early as 1 year old- for instance, whenever infants are exposed to images of visual patterns, they'll focus longer on a new pattern than they will at a pattern they have previosuly viewied. With regard to consumer behaviors, the attraction to is developed as a favor for an alteration, even in the absence of disgratification with the current scenario.

NOVELTY: "The novelty of a new relationship excites most people."

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