This used to assess a person's attitude by rating things on a scale of good-bad, hot-cold, large-small and other opposites and is used to gauge the public's reaction to a product, issue or a person. See attitude object; direct attitude measure.
This used to assess a person's attitude by rating things on a scale of good-bad, hot-cold, large-small and other opposites and is used to gauge the public's reaction to a product, issue or a person. See attitude object; direct attitude measure.