This used to assess a person's attitude by rating things on a scale of good-bad, hot-cold, large-small and other opposites and is used to gauge the public's reaction to a product, issue or a person. See attitude object; direct attitude measure.

SEMANTIC DIFFERENTIAL: "The semantic differential was developed by Charles Osgood, George Suci and Percy Tannenbaum. "

Link to This Definition

Did you find this definition of SEMANTIC DIFFERENTIAL helpful? You can share it by copying the code below and adding it to your blog or web page.
Edited and fact checked by Pam: Google +