It is a registration of the stimuli which is too weak or too quick to be able to influence the conscious of a person. It is arguable if the subliminal stimuli can cause any effect on the advertising message.
What is SUBLIMINAL PERCEPTION?
SUBLIMINAL PERCEPTION: "The evidence shows that even if the subliminal commands cannot affect the behaviour at once, they will influence the response by using the subliminal perception. "
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