Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

It is a registration of the stimuli which is too weak or too quick to be able to influence the conscious of a person. It is arguable if the subliminal stimuli can cause any effect on the advertising message.

SUBLIMINAL PERCEPTION: "The evidence shows that even if the subliminal commands cannot affect the behaviour at once, they will influence the response by using the subliminal perception. "

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