a term first coined by Phineas T. Barnum to describe the tendency of individuals to accept potentially vague and over-generalized ideals. An example is the proposed link between an indivuduals day of birth and its relevance with the position of certain stars (astrology).

BARNUM EFFECT: "The Barnum Effect is a term used to describe our (humans) tendency to accept, without reason, vague or over-generalized principles - such as Astrology. "
Cite this page: N., Pam M.S., "BARNUM EFFECT," in, April 7, 2013, (accessed October 20, 2021).