BARNUM EFFECT

a term first coined by Phineas T. Barnum to describe the tendency of individuals to accept potentially vague and over-generalized ideals. An example is the proposed link between an indivuduals day of birth and its relevance with the position of certain stars (astrology).

BARNUM EFFECT: "The Barnum Effect is a term used to describe our (humans) tendency to accept, without reason, vague or over-generalized principles - such as Astrology. "
Cite this page: N., Pam M.S., "BARNUM EFFECT," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/barnum-effect-2/ (accessed October 20, 2021).
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