All of the mental processes used when we make a purchase.
Successful businesses understand how to leverage the different factors that influence consumer buying behavior to effectively market their products and maximize sales. Studies show that there are generally four main factors that play a role in the consumer's buying behavior. These factors include cultural factors, social factors, personal factors and psychological factors. The psychological factors that influence an individual's decision to make a purchase are further categorized into the individual's motivations, perceptions, learning and his beliefs and attitudes.

BUYING BEHAVIOR: "Buying behaviour looks at how we react to brands, price and information about a product or service."
Cite this page: N., Pam M.S., "BUYING BEHAVIOR," in, April 7, 2013, (accessed September 26, 2021).