ACETONE

noun. a drab, gaseous fluid with a sugary scent that develops when large sums pool in the blood and liquid waste of individuals with...

ANTITHESIS

1. an idea, or proposition that is opposite to or contradicts another proposition or idea. 2. in philosophy, this term refers to the second...

AVOIDANCE-AVOIDANCE CONFLICT

refers to a specific conflict situation where there are two equally objectionable alternatives. For example, this type of conflict occurs when an individual must...

APTITUDE

the natural capacity of an individual to acquire competence or skill through training. Individuals who have the ability to learn to play the piano...

AROUSAL

1. a state of physiological alertness and readiness for action. 2. a pervasive state of cortical responsiveness believed to be associated with sensory stimulation...

ATTACHMENT THEORY

a theory that (a) suggests an evolutionarily advantage, especially in primates, for the forming of close emotional bonds with significant others, and (b) characterizes...

ANALOGUE EXPERIMENT

a trial and error process wherein a sensational occurrence is generated within the confine of a secured lab in effort to attain a broader...

ADVERTISING PSYCHOLOGY

the cognitive investigation of the methods used and overall performance of every kind of promotion and marketing, such as the underlying factors which urge...

ARCHITECTURAL PSYCHOLOGY

the study of the implications of a built environment on human behavior. This represents a major subtopic in environmental psychology. Also known as design...

ATTITUDE MEASURE

a procedure in which individuals' attitudes and responses are assigned quantitative values. Several broad categories of this type of measure have been developed, including:...

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