AUTOMATICITY

a process that can be carried out rapidly and without effort or intention (an automatic process). This often occurs when a behavior has been...

AGENCY

noun. Being proactive, generally with respect to supporting a particular objective in some way.

LIKERT SCALE

a scale which measures a perceived opinion of an object by a participant by using statements which reflect either a strong positive or negative...

STATISTICS

Branch of mathematics that uses data descriptively and to infer and support answers to scientific questions.

BEHAVIORALLY ANCHORED RATING SCALE (BARS)

n. an appraisal method which rates performance, usually on the job. Behavior-based, this measure evaluates employee performance on a point-scale by rating their job...

PREFERENCE TEST

an analysis wherein consumers are asked to express a preference between rival products, like at least two candy bars.

MIXED-STANDARD SCALE

is a test of behaviour evaluation. Participants are presented with a selection of behaviours and asked to evaluate them based on performance of the...

EXCITATION-TRANSFER THEORY

Aggressive rsponses are intensified by arousal from other stimuli not directly related to the original stimulus that started the aggression.

FUNCTIONAL

1.Psychology. Denoting or referring to a disorder where normal behavior changes without an observable organic or structural cause. 2. Generally, based on or relating...

SOCIAL REINFORCEMENT

a positive interpersonal stimulus like verbal praise, smile, touch or a sign of approval. Compare social punishment. See reinforcement.

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