CONSUMER-JURY TECHNIQUE

a technique used to analyze marketing interests prior to actually advertising an object or service campaign within a sample market.

CALCARINE FISSURE

The fissure on the medial surface of each hemisphere. Also called the calcarine sulcus. See calcarine area.

CONDITIONED

correlated with or explanatory of behavior whose existence, manner of demonstration, or both is the outcome of experience. The two primary categories of experience...

CALIBRATION

n. the process of setting a measuring device in order to conform with a reference standard. These settings are either values or positions on...

COST-REWARD ANALYSIS

with regard to social psychology, a design which tries to depict helping behavior with respect to the supports and prices correlated with certain helping...

CUE REVERSAL

altering the result of a stimulant so that it alerts the contrary of that which is was initially correlated.

CONGRUENCE

noun. 1. basically, joint consent, unity, or acclimation with others. 2. with regard to the phenomenological personality theory of Carl Rogers, (i) the requirement...

CUBE MODEL

a 3-D model of the data cues which conclude causal traits. These cues are: uniqueness, general opinion and behavior, and regularity.

CONDITIONAL DISCRIMINATION

a prejudice wherein strengthening of a reply in the existence of stimulant relies upon the existence of other stimulants.

CATEGORY MIDPOINT

Point halfway between the lower and upper limits of a category or class.

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