ATTITUDE CHANGE

any alteration in the strength or content of an attitude. This may result from active attempts by others to change the attitude or by...

AUTOSTEREOTYPING

n. refers to the incorporation of stereotypes about the groups one belongs to into one's own self-concept. Also known as self-stereotyping. See also group...

BEHAVIOR ANALYSIS

n. a school of psychology which applies the principles of behaviorism, namely: theory, methodology, and philosophy. As an approach to psychology, it is largely...

BEHAVIORAL CONGRUENCE

n. a consistent state of behavior, meaning there is consistency between the goals, values, and attitudes projected and the actual behavior observed. In personality...

BEHAVIORAL SEQUENCE

n. a number or combination of behavioral incidents which are geared towards a specific purpose or outcome. Thus, much of the sequence of activities...

A-B DESIGN

a setup for experiments requiring the measurement of the dependent variable prior to onset of the experiment and again after it.

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