BEHAVIOR

n. an action, activity, or process which can be observed and measured. Often, these actions, activities, and processes are initiated in response to stimuli...

SOCIAL PRESSURE

the influence that is exerted on a person or group by another person or group. It includes rational argument, persuasion, conformity and demands. See...

Cultural Norms & Values in the African-American Population

Shiraev & Levy (2013) defines culture as, “A set of attitudes, behaviors, and symbols shared by a large group of people and usually communicated...

BEHAVIOR CHANGE

n. any modification in behavior (mainly human) in public health. The change may happen spontaneously and involuntarily without any intevention, or it may be...

PSYCHOLOGICAL MODEL

A theory in psychology to predict outcomes and explain specific psychological processes. 2. Used to evaluate the performance of an individual utilizing a representation...

Collectivist and Individualist Cultures

Collectivist cultures tend to use an authoritarian parenting style to instill cultural values or beliefs in the children. On the other hand, individualist cultures...

BEHAVIORAL TECHNOLOGY

n. a range of experimentally-established techniques and approaches which are designed to effect behavioral change. It is a set of procedures accepted by scientists...

AUGMENTATION PRINCIPLE

in attribution theory, the principle that if someone performs an action when there are known constraints, his or her motive for acting must be...

Hitler and Conformity

Adolf Hitler rose to power when he was placed in charge of the Nazi party in 1920. Considering his troubled childhood, I think that...

SOCIAL FACTORS

These are the factors that affect our thought and behaviour in social situations. This includes feedback, splitting into smaller groups and unresolved conflict. Social...

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