SUBJECT

The participant (either a human or non human) that is taken for the purpose of doing research. It also refers the area or branch...

OPTIMAL LEVEL THEORY

any theory which stresses living beings' strife to reach optimal levels of some attribute, like arousal or stimulation, tension, foraging, or motion.

REWARD

Layman terminology which is almost synonymous with the psychology term reinforcement.

OBEDIENCE

noun. An action that is well-aligned with a direct order.

VALUE-EXPRESSIVE FUNCTION OF AN ATTITUDE

the role one's outlook can play in the demonstration of core values. An individual may take on a positive outlook toward a religious figure...

SOCIAL INCENTIVE

an inducement to behave in an approved way that involves offering interpersonal rewards like acceptance, inclusion, approval that quality of life can be assessed....

CROSS-SITUATIONAL CONSISTENCY

the magnitude to which a psychological trait is expressed in the exact same, or in an operationally equal, way in varying social settings.

COUNTERATTITUDINAL ADVOCACY

a convincing statement that contrasts with someone's present outlook

DECEPTION RESEARCH

Used in research where the participants are not told everything about the research. See active deception- double deception- passive deception.

EXPERIMENTAL RESEARCH

Any research based on random experiments to draw a causal inference.

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