MASS PSYCHOLOGY

Is the collective term used to describe the range of psychological and emotional processes which occur throughout a population of whilst unique individuals are...

BEHAVIORAL DYNAMICS

n. a descriptive analysis of the internal behavior patterns which motivate or cause the overt, external behavior. There is a dynamic relationship between behavior...

FRAMING EFFECT

1. See atmosphere effect. 2. See framing.

CONTENT VALIDITY

the degree to which an analysis gauges a symbolizing example of the topic content or behavior that is being analyzed.

DIARY METHOD

Technique where data is compiled by daily observation.

SLEEPER EFFECT

the impact of a persuasive message that increases over time. It involves close scrutiny of the message and a cue to discount the message...

PREFERENCE

noun. 1. with regard to conditioning, the likelihood of occurrence of one of at least two consecutively accessible reactions, generally described as either a...

WORK MOTIVATION

the drive or motivation to make a concerted effort in one

EFFECT SIZE

The size of an effect in a study. See combing effect sizes- statistical significance.

ASSESSMENT INSTRUMENT

an instrument that is typically used in the evaluation of ability, achievement, interests, personality, psychopathology, or some other factor.

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