VALENCE

noun. 1. with regard to the field theory of Kurt Lewin, the subjective worth of an occurrence, item, individual or other being in the...

VALUES LIFESTYLE GROUPS (VALS)

groups of consumers divided by their individual traits. Eight classifications of consumers are determined, based upon reactions to proprietary questionnaires.

VARIATE

noun. 1. reference: variant. 2. a specific value of a specific variant.

VASOCONSTRICTOR

noun. any drug or other agent which elicits blood vessel constriction so that the girth of the vessels is lessened. The vasomotor nerves...

VENLAFAXINE

an antidepressant which functions by blocking the reuptake of norepinephrine and serotonin; it is a member of the SNRI categorization. Thus, its manner of...

VENTRODORSAL

directed or starting from the front to the back of the body.

VERBAL FLUENCY TEST

any of a set of examinations wherein involved parties are requested, within a limited time, to produce words which suit a particular classification or...

VERGENCE

noun. a turning motion of the eyes. If they turn inward, the motion is known as convergence; if they turn outward, it is known...

VESICLE

noun. a fluid-filled sac-like structure, like any of the synaptic vesicles inside axon terminals which consist of neurotransmitter molecules.

VESTIBULO-OCULAR REFLEX (VOR)

the indeliberate compensatory motion of the eyes which takes place to preserve focus on a visual objective in minor, short head motions.

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