SOURCE FACTORS
These are the characteristics of the source that will influence its effectiveness.
STEREOTYPE
a set of generalisations about a group of people or a social category. It may correct or incorrect. Mostly, these…
SUBJECT VARIABLE
The variable which is related to individual in the research is called subject variable. This variable is not usually changed…
SELF-ACTIVITY
The decision to carry out actions you have thought about yourself and not been told to do. Such activity is…
SELF-OBJECTIFICATION
how we achieve objective knowledge about our self and our understanding of our self.
SIGNIFICANCE LEVEL
Null hypothesis significance testing. the probability of rejecting the null hypothesis when it is true. The probability of a type…
SOCIAL DEFICIT
an inability or an unwillingness to act in accordance to age, physical condition and intelligence. It can reduce a person's…
SOCIAL RELATIONSHIP
The sum of the social interactions between people over time. This can be a positive or a negative relationship. Momentary…
SPECIFICITY
1. the quality of being unique from everything else. 2. A probability that a person will test negative for a…
SUBJECTIVE
Not able to be accessed or observed. Opposite to objective. Something that is effected by personal feelings, prejudice and interpretations.…
SELF-ACTUALIZATION
The realisation of what you are capable of. Also called self-realisation. See humanistic psychology; Maslow's Motivational Hierarchy. By doing this,…
SELF-PERCEPTION
a person's view of themselves and of any mental or physical attribute that makes up the self. Also called a…
SIGNIFICANT OTHER
1. Your spouse or other person you have a committed relationship with. 2. A person with a profound influence on…
SOCIAL DISAPPROVAL
the rejection and condemnation of a person for an action or behaviour the group sees as wrong. Compare social approval.
SOCIAL RESPONSIBILITY NORM
a social standard that says we will help people in need. Compare reciprocity norm; social justice norm.
SPECIFICITY OF BEHAVIOR
1. Certain behaviour is brought about by certain stimuli. 2. The fixed pattern of behaviour in a situation.
STIMULATION
1. The act of increasing levels of activity. 2. Part of perception. See stimulus.