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BRAIN SPLITTING

n. a surgical procedure that involves the separation of the cerebrum between its two cerebral hemispheres. This requires that the

BRAND PREFERENCE

n. a behavior exhibited by consumers in which there is prioritization of one brand over another in the same category.

BREED

n. a sub-group within a species sharing similar characteristics that are distinct from other members of the same species. Breeds

BRIGHTNESS THRESHOLD

n. in visual perception, refers to the minimum amount of light intensity required for a designated wavelength in order that

BROMIDE HALLUCINOSIS

m. the tendency to experience hallucination after over-medicating with bromide. Specifically, due to bromide intoxication, a person enters into an

BRUNSWIK RATIO

n. a methematical equation which calculates perceptual constancy along with variations in environmental factors. This is expressed as: (P -

BULBAR PARALYSIS

n. an upper-body motor condition which originates from a lesion in the medulla oblongata. The condition may also be caused

BUREAUCRATIC LEADER

n. a type of leader whose roles and responsibilities are largely determined by position and authority. Because there is a

BUYING BEHAVIOR

n. the pattern of decision-making observed in a buyer or consumer. It sums up all the mental and physical activities

BRADYARTHRIA BRADYLOGIA BRADYLEXIA

Slowness of reading not from any intellectual impairment.

BACKTRACK SEARCH

refers to a graph search strategy that considers states in a graph recursively. So, If the present state is not

BAD ME

in the self-system theory of U.S. psychoanalyst Harry Stack Sullivan (1892-1949), this refers to the internalized personification of impulses and

BALDWIN'S FIGURE

refers to a horizontal line with a square at each end. Smaller squares make the line look longer than when

BAR REFLEX

n. in pathology, refers to an experience wherein an individual in recumbent position reacts with a lateral or vertical motion

BARRICADE INCIDENTS

n. a standard police response to managing hostage and crisis situations. What to do and how to negotiate these incidents

BASE RATE

in statistics, the probability by which change influences a phenomenon to a certain degree. The changed condition (or variable) determines

BASIC PERSONALITY

n. a pattern of thinking, feeling, and behaving which is distinct among people raised within a similar culture. These similarities

BATCH

n. in statistics, refers to a set of data being observed and analyzed. Going further into staitiscal analysis, the batch

BAYESIAN BELIEF NETWORK

n. a statistical model which illustrates random variables and conditional dependencies via a simple directed acyclic graph (DAG). There is

BEE COMMUNICATION

n. a pattern of movement displayed by bees in order to communicate with each other. Usually done in a figure-of-eight