Presenting a different odour to each nostril by an olfactometer.
A synthetic compound that does a similar job to estrogen. Used rarely nowdays due to associated health risks.
Reinforcing only a selected behaviour.
1. The processing of spreading cultural characteristics within a culture or community. 2. Biology. Passive transport. 3. The process wher something is spread out...
A compound with an indoile nucleus similar to that of serotonin.
Describes a state of mind where it is irrational, disordered, sensuous and maybe drunken or mad. Named after the Greek God Dionysus.
Promoting a product direct to the consumer rather than by use of mass media.
Prediction relating to the direction of experimental scores from one group will differ to another group.
A scale used to monitor progress during rehabilitation of brain damaged people.
Compare to continuity hypothesis. See all-or-none learning hypothesis- eureka task.