PIGMENT BLEACHING
the alteration in the photopigment rhodopsin which takes place whenever it absorbs photons. The color of the pigment alters from…
PLANUM TEMPORALE
a part of the brain's superior temporal cortex, across from the primary auditory cortex, which comprises a portion of Wernicke's…
PLAYFULNESS
noun. the propensity to see the light or bright side of life, to joke with other people, and not to…
PACKAGE TESTING
a type of product challenging which emphasizes the impacts of the package construction on customers' purchasing choices.
PALINPHRASIA
involuntary repeating of terms or phrases when talking. Commonly referred to as paliphrasia.
PAPEZ'S THEORY OF EMOTION
an alteration of the cannon-bard theory postulating that the papez circuit is the place of integration and management of emotional…
PARADIGM SHIFT
with regard to the influential 1962 analysis of scientific revolutions, an extremely significant and quite swift alteration in the entire…
PARAGRAPH-MEANING TEST
a test of intellect, or an element of one, wherein the party involved is asked to describe the basic point,…
PARANOID PSYCHOSIS
a psychotic state marked by persecutory delusions sans personality disorganization or decomposition.
PARAPRAXIS
an error which is considered to express unconscious desires, outlooks, or urges. Commonly referred to as parapraxia.
PARENTAL INVESTMENT THEORY
the postulation that several carnal variants in sexually reproducing species can be comprehended with regard to the quantity of time,…
PARTHENOGENESIS
noun. literally, virgin birth: the generating of offspring without fertilization of the egg by sperm. It is the commonplace way…
PARTICIPANT MODELING
cultivated by Albert Bandura, a process for modifying behavior wherein sufficient types of behavior are designed for someone and then…