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SKINNER, BURRHUS FREDERIC

A US psychologist famous for his psychology experiments into radical behaviourism. He used a patented box, or operant chamber that

SLEEP LEARNING

where we are presented with material to learn while we are asleep. a controversial issue where simple Pavlovian conditioning can

SLOGAN

an attention seeking advertising device that is associated with a product or image that helps the consumer remember the product.

SMELL COMPENSATION

our perception of a combined smell being less intense than one of the smells.

SNOWBALL SAMPLING

A recruitment method for new participants. The current participants are asked to recommend new people for the study.

SOCIAL APPROVAL

the positive appraisal and acceptance of a person by a social group. It can include compliments, praise, etc. Compare it

SOCIAL CONSTRUCTIONISM

Social constructionism is associated with post-modernism when any knowledge of reality is in fact a construct of culture, language and

SOCIAL DEVELOPMENT

the gradual gaining of skills, relationships and attitudes that enables a person to interact in society.

SOCIAL FACTORS

These are the factors that affect our thought and behaviour in social situations. This includes feedback, splitting into smaller groups

SOCIAL INSTINCT

1. Desire for contact and a feeling of belonging in a social setting. 2. Psychology of Alfred Adler. The innate

SOCIAL MARKETING

the use of marketing techniques to elicit socially desirable behaviour.

SOCIAL PHENOMENON

the process or accomplishment from 2 or more interacting.

SOCIAL RELATIONSHIP

The sum of the social interactions between people over time. This can be a positive or a negative relationship. Momentary

SOCIAL SPEECH

when we use speech as way to communicate an idea to others. See socialised speech; egocentric speech.

SOCIAL WORKER

a person who is trained to deal with helping people and families. They have a degree and spend a lot

SOCIETY FOR PSYCHICAL RESEARCH

British society founded in 1882 to promote the scientific investigation of paranormal phenomena.

SOCIOFUGAL

used to describe an environmental condition where rows of seats all face to the front. See the process of sociofugal.

SOCIOMETRY

a field of research used to analyse that patterns of interrelationships in groups and to provide a summary in mathematical

SOFT DETERMINISM

Soft determinism is position where all events, human actions and choices all have causes but free will and responsibility are

SOMATIC

Described or relating to, arising from the body as separate from arising in the mind. To describe relate to, or