SUBLIMINAL PRIMING
It is the stimulations on the unconscious and it increases the probability of later occurrence as well as the related…
SELF-AWARENESS
1. see self-understanding. 2. seen in animal behaviour. To know about one's self. Human beings are more likely to be…
SELF-REPORT BIAS
This problem arises when people do a self-report and try to make a good impression of them or are unsure…
SINGLE BLIND
an experiment procedure where the people involved don't know of the treatment, manipulation or type drug administered. Compare double blind;…
SOCIAL FACTORS
These are the factors that affect our thought and behaviour in social situations. This includes feedback, splitting into smaller groups…
SPLIT-HALF RELIABILITY
the measure of the internal consistency of a test, obtained by correlating responses on one half of the test with…
STIMULUS EQUIVALENCE
Is the situation when there are two stimuli which both elicit the same response. Stimuli meet the mathematical definition of…
SYSTEMATIC OBSERVATION
getting data in well ordered manner that will give reliable information about something.
SELF-CONFRONTATION
where we examine our own behaviours and attitudes to make a change we may need to make. By doing this…
SINGLE-CASE EXPERIMENTAL DESIGN
a repeated measures design where a single person, group or sampling unit is observed over time. Also called intrasubject replication…
SOCIAL IDENTITY
1. These are the personal qualities that a person has and displays to others consistently that they part of your…
SOCIAL SKILLS
These are the skills that allow a person to interact and to act appropriately in given social contexts. The skills…
STIMULUS ERROR
an error in a response due to focusing on the meaning or semantic status of a stimulus instead of its…
SUBSTITUTION
Substitution of inappropriate feelings or impossible aims with more appropriate and achievable. Substitution can be both positive or negative answer.…
TABOO (TABU)
A social, spiritual, moral or ethical restriction that makes a man to restraint from a particular behaviour, person or an…