SELF-TERMINATING SEARCH
A search that will end as soon as the target is found. Compare it with the exhaustive search.
SHY-BOLD CONTINUUM
the tendency of some people to be fearful and cautious of new things and others who can't wait to explore…
SLEEPER EFFECT
the impact of a persuasive message that increases over time. It involves close scrutiny of the message and a cue…
SOCIAL DISCRIMINATION
the differential treatment of a person based on their social class, cultural background, education, etc. See discrimination.
SOCIAL NEUROSCIENCE
Social neuroscience is a new discipline that aims to integrate social and biological approaches to human behaviour. They are often…
SOCIAL STATISTICS
the application of statistical methods to understanding social problems and issues. See demography.
SOURCE TRAITS
the factorial theory of personality and is 12 personality traits that underlie and determine the surface traits. See ability trait;…
STANDARDIZATION GROUP
a sample group to establish the norms for the population it is representing. It is also known as standardization sample.…
STIMULUS-BOUND
Describes the behavior that occurs as a response to specific stimuli. To describe the behavior that occurs in response to…
SUBLIMINAL PERCEPTION
It is a registration of the stimuli which is too weak or too quick to be able to influence the…
SUPPRESSIVE THERAPY
Type of therapy that is supposed to enforce patients individual protective mechanisms that act as a way of suppression, stronger.
TABOO (TABU)
A social, spiritual, moral or ethical restriction that makes a man to restraint from a particular behaviour, person or an…
SELF-AFFIRMATION
1. The behaviour of expressing a positive attitude towards to yourself. 2. Psychotherapy. A positive statement about ourselves that we…
SELF-INSTRUCTIONAL TRAINING
Cognitive behaviour therapy aiming to modify maladaptive beliefs and to develop new skills. See self-statement training. This training is not…
SELF-UNDERSTANDING
Attain the insight into your attitudes, motives, defences, reactions, weaknesses and strengths. Also called self-awareness.
SOCIAL DISTANCE
Social distance is actually the degree that a person wants to remain apart from other members of different social groups.…
SOCIAL NORMS
These norms prescribe the appropriate way to respond in social situations but also that which should be avoided. They apply…
SOCIAL THERAPY
the therapeutic and rehabilitive approaches that use the social structure to improve the interpersonal functioning of people.