SNOWBALL SAMPLING

A recruitment method for new participants. The current participants are asked to recommend new people for the study.

SNOWBALL SAMPLING: "Joe used snowball sampling to get more people involved in his study."
Cite this page: N., Pam M.S., "SNOWBALL SAMPLING," in PsychologyDictionary.org, April 13, 2013, https://psychologydictionary.org/snowball-sampling/ (accessed January 15, 2021).
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