BOUNDED RATIONALITY
n. a concept about decision-making in which human rationality is constrained by the amount of information they have access to,…
BRADYLALIA
n. a condition in which there is unusual slowness and hesitation in speech. This is often caused by a brain…
BRAIN DISORDER
n. any disorder that produces an impairment in brain function. The impairment may be mild, moderate, or severe, and its…
BRAIN SYNDROME, BRAIN ELECTRICAL ACTIVITY MAPPING (BEAM)
n. a procedure designed to record and measure all electrical activity observed in the brain. Using computerized electroencephalography, the system…
BRAND-USE SURVEY
in advertising psychology, refers to a market survey done in order to determine whether or not people tend to use…
BRIDE PRICE
n. a cultural tradition wherein an agreed amount of wealth is paid by the groom's family to the bride's family.…
BRILLIANCE
n. a visual quality which is closely related to brightness. Specifically, it pertains to light within a person's visual field…
BROMOCRIPTINE
n. an alkaloid prescribed in the treatment of Parkinson's disease. (Trade name: Parlodel) It acts as a dopamine-receptor agonist, thus,…
BRUTE FORCE
n. a problem-solving approach in which the strategy is to relentlessly look for all possible solutions to the problem -…
BULBOCAVERNOUS REFLEX
n. a contraction of the bulbocavernosus muscle when the head of the penis is stimulated. When this reflex is absent,…
BURN INJURIES
n. the tissue damage caused by being exposed to ultraviolet radiation, burning fire, or intense heat without flame. Also, refers…
BYSTANDER EFFECT
n. a tendency for people not to get involved or not to offer help in a social situation. Often misunderstood…
BRAIN-DERIVED NEUROTROPHIC FACTOR (BI)NF)
Neurotrophic factor possibly important in regulating synaptic plasticity, neuronal survival and neurogenesis.
BACKWARD ASSOCIATION
refers to the formation of an associative link between an item and the one preceding it in a series or…
BAH-TSCHI (BAH-TSI BAAH-JI)
n. refers to a culture-bound syndrome found in Thailand, whose symptoms seem similar to those of Latah.
BALLET'S DISEASE
is a disorder marked by the loss of eye and pupil movements, while autonomic responses remain intact. The condition is…
BARBER'S-POLE EFFECT
n. in terms of perception, the illusion formed of a diagonally-striped Barber's pole rotating upward rather than simply around.
BARRON-WELSH ART SCALE (BWAS)
n. an 86-item, non-verbal assessment test in which one's performance serves an an index of personality and creativity. It evaluates…
BASELINE ASSESSMENT
n. a measure of what humans and animals are significantly able to attain at a particular point in their development.…
BASIC RESEARCH
n. a research study done purely for science and knowledge without necessarily being directed at a goal or attempting to…