BRAND-USE SURVEY

in advertising psychology, refers to a market survey done in order to determine whether or not people tend to use products featured in an ad campaign. The test is usually done through interviews with consumers, and it is further validated by pantry checks.

BRAND-USE SURVEY: "A brand-use survey research usually conducts people interviews and product checks at random."
Cite this page: N., Pam M.S., "BRAND-USE SURVEY," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/brand-use-survey/ (accessed September 21, 2020).
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