SELF-FOCUS
1. An ability a person has to direct conscious attention on themselves, thoughts, desires and emotions. 2. A person's ability…
SIMPLE EFFECTS
Seen in factorial design this is the comparison of group means of one factor at a set level of the…
SOCIAL CLIMATE
the general character of the social milieu where people live that is a combination of customs, morals, attitudes and behaviour.
SOCIAL LIMITATION
restriction attributed to social policy or barriers that will limit a person's fulfilment of roles or deny people access to…
SOCIAL STATISTICS
the application of statistical methods to understanding social problems and issues. See demography.
SPREADING ACTIVATION
1. Neuroscience. The hypothetical process where the activation of one neuron spreads to others. 2. Cognitive psychology. A model for…
STIMULUS ERROR
an error in a response due to focusing on the meaning or semantic status of a stimulus instead of its…
SUBLIMINAL PRIMING
It is the stimulations on the unconscious and it increases the probability of later occurrence as well as the related…
SURFACE TRAITS
sum of 35 individual traits that can be directly observed from the patient's conduct. These traits are consistent with not…
SELF-AFFIRMATION
1. The behaviour of expressing a positive attitude towards to yourself. 2. Psychotherapy. A positive statement about ourselves that we…
SELF-HANDICAPPING
Psychological technique where a person lessens a chance of a good performance because they expect to fail. It is done…
SELF-TERMINATING SEARCH
A search that will end as soon as the target is found. Compare it with the exhaustive search.
SIMULTANEOUS CONDITIONING
Pavlovian technique where conditioned stimulus and an unconditioned stimulus are presented at the same time.
SOCIAL LOAFING
where a person reduces their effort when working in a social situation. Compare social facilitation. See social interference.
SOCIAL WITHDRAWAL
the retreat from society and interpersonal relationships that can be accompanied by in difference and aloofment. It can be associated…
SPURIOUS CORRELATION
the situation where variables are correlated through their common relationship with one or more other variables but not through a…
STIMULUS SUBSTITUTION
Is when one stimulus takes the place of another stimulus and response is similar in both. In Pavlov