SELF-DISCREPANCY
the incongruousness between different aspects of our own self-concepts. To have a difference between various concepts of one's ideologies due…
SELF-REPORT BIAS
This problem arises when people do a self-report and try to make a good impression of them or are unsure…
SEMANTICITY
1. The property of a language that allows it to represent events, ideas, objects and actions and to communicate meaning.2.…
SENSORY DEPRIVATION
Sensory reduction is a reduction in sensory stimulation where it is brought to a minimum level due to an environmental…
SEQUENCE EFFECT
seen in repeated measures designs and is the effect of treatments being carried out in a set order.
SEXUAL ATTITUDES
These are a person's beliefs about sexuality shown by a person's behaviour and are based on cultural views and previous…
SINGLE BLIND
an experiment procedure where the people involved don't know of the treatment, manipulation or type drug administered. Compare double blind;…
SOCIAL DYNAMICS
1. The approach to sociology focusing on the empirical studies of societies and social systems in the processes of change…
SOCIAL PENETRATION THEORY
a model that shows a close relationship will get closer as both people disclose more and more intimate things about…
SOCIAL-ADJUSTIVE FUNCTION OF AN ATTITUDE
the role a person's attitude plays in starting social interactions and enhancing cohesion in groups. Also read about the defensive…
SOCRATIC EFFECT
An expression of a belief tends to make a greater logical consistency in belief structures.
SOURCE FACTORS
These are the characteristics of the source that will influence its effectiveness.
SPECIES-SPECIFIC BEHAVIOR
the behaviour that is specific to the members of a species and is unlearned. Also called species typical behaviour. Read…
SPONTANEOUS REMISSION
the reduction or disappearance of symptoms without any therapeutic intervention, which may be temporary or permanent. It most commonly refers…