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SHRINK

a slang term for a psychologist, psychiatrist or mental health professional.

SIECUS

Abbreviation for Sexuality Information and Education council of the United States.

SIGNATURE

something that identifies a certain criminal has been at the scene of the crime. It has no part in the

SIMPLE CAUSATION

when a single event is caused by a single factor. Compare multiple causation.

SIMULATION TRAINING

A job training technique that is not on the job but away from the job to teach a complex or

SINGLE-EPISODE DEPRESSION

Single episode depression is an episode where a person not with a history of depressive episodes has one. Treatment is

SITUATION AWARENESS

the conscious knowledge we have of the immediate environment and all of the events happening in it. The elements are

SITUATIONALISM

That behaviour is based on interaction with the external environment and not internal factors.

SKELIC INDEX

used in anthropometry and is the ratio of length of legs to length of trunk.

SKINNER, BURRHUS FREDERIC

A US psychologist famous for his psychology experiments into radical behaviourism. He used a patented box, or operant chamber that

SLEEP LEARNING

where we are presented with material to learn while we are asleep. a controversial issue where simple Pavlovian conditioning can

SLOGAN

an attention seeking advertising device that is associated with a product or image that helps the consumer remember the product.

SMELL COMPENSATION

our perception of a combined smell being less intense than one of the smells.

SNOWBALL SAMPLING

A recruitment method for new participants. The current participants are asked to recommend new people for the study.

SOCIAL APPROVAL

the positive appraisal and acceptance of a person by a social group. It can include compliments, praise, etc. Compare it

SOCIAL CONSTRUCTIONISM

Social constructionism is associated with post-modernism when any knowledge of reality is in fact a construct of culture, language and

SOCIAL DEVELOPMENT

the gradual gaining of skills, relationships and attitudes that enables a person to interact in society.

SOCIAL FACTORS

These are the factors that affect our thought and behaviour in social situations. This includes feedback, splitting into smaller groups

SOCIAL INSTINCT

1. Desire for contact and a feeling of belonging in a social setting. 2. Psychology of Alfred Adler. The innate

SOCIAL MARKETING

the use of marketing techniques to elicit socially desirable behaviour.