SIZE PRINCIPLE
the principle that the order of recruitment of motor neurons serving a muscle depends on the size of the muscle.…
SLEEP DRIVE
a psychological urge to sleep when we need a rest. It is governed by the reticulate activating system and the…
SLEEPER EFFECT
the impact of a persuasive message that increases over time. It involves close scrutiny of the message and a cue…
SMOOTHED CURVE
a curve that has been altered to eliminate any erratic data so its fundamental shape is evident.
SOCIAL ADAPTATION
the adjustment to the demands, restrictions and morals of society where we all live in harmony.
SOCIAL CLIMATE
the general character of the social milieu where people live that is a combination of customs, morals, attitudes and behaviour.
SOCIAL DEFICIT
an inability or an unwillingness to act in accordance to age, physical condition and intelligence. It can reduce a person's…
SOCIAL DYAD
These are 2 people or groups who interact socially. See dyad; dyadic relationship. For example; the rivalry between Joe and…
SOCIAL IMPERCEPTION DISORDER
a condition that features a lack of awareness of the common social interactions and interpersonal behaviours and difficulty in recognising…
SOCIAL JUDGMENT THEORY
a theory dealing with attitude change that postulates the magnitude of persuasion that is produced by a certain message depends…
SOCIAL NORMS
These norms prescribe the appropriate way to respond in social situations but also that which should be avoided. They apply…
SOCIAL PYRAMID
a hierarchic distribution of power seen in social structures that are in a pyramid shape. Power is given to a…
SOCIAL SCIENCE
A number of disciplines that are concerned with social interactions of people that is studied from a research and scientific…
SOCIAL SUPPORT
The providing of assistance or comfort to other people to help them cope with a variety of problems. Support comes…
SOCIALIZATION
1. The process by which we learn social skills. 2. The process that employees adjust to a working environment. 3.…
SOCIOCOGNITIVE BIAS
a bias in judgement that evaluators may be susceptible to. It comes from a shortcoming cognitive processing.
SOCIOLOGICAL MEASURE
a measure of those aspects of society that affect the development and maintenance of normal behaviours or mental health problems.…