SLEEPER EFFECT
the impact of a persuasive message that increases over time. It involves close scrutiny of the message and a cue…
SOCIOGENIC HYPOTHESIS
the ideal that social conditions are the major cause of mental and behavioural disorders.
STEREOTYPE
a set of generalisations about a group of people or a social category. It may correct or incorrect. Mostly, these…
SELF-AWARENESS
1. see self-understanding. 2. seen in animal behaviour. To know about one's self. Human beings are more likely to be…
SLEEP-WAKE CYCLE
a cycle of sleeping and wakefulness. It can be interrupted by a number of factors such as shift work, stress…
SUBTHERAPEUTIC DOSE
Dosage of the medicine that will not provide desired result. sometimes done in order to get contrary result. basically not…
SELF-CONFRONTATION
where we examine our own behaviours and attitudes to make a change we may need to make. By doing this…
SEQUENTIAL EFFECT
Choice-reaction tasks. It is the influence of a preceding trial on the performance of the current trail.
SOMATIC CONCERN
where a person worries about or is concerned about their physical health and any symptoms they might present. Have a…
STIMULATION
1. The act of increasing levels of activity. 2. Part of perception. See stimulus.
TARGET STIMULUS
the stimulus that people in a test or procedure must respond to. Among many stimuli, a person selects the one…
SELF-DETERMINATION THEORY
Emphasises the importance of autonomy and intrinsic motivation to produce a healthy adjustment. This theory emphasize on how a person…