SOCIAL JUDGMENT THEORY

a theory dealing with attitude change that postulates the magnitude of persuasion that is produced by a certain message depends on how the position of the message differs from the person's.

SOCIAL JUDGMENT THEORY: "In social judgement theory persuasion is greatest when the position is neither objectionable or acceptable."
Cite this page: N., Pam M.S., "SOCIAL JUDGMENT THEORY," in PsychologyDictionary.org, April 13, 2013, https://psychologydictionary.org/social-judgment-theory/ (accessed July 16, 2019).
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