SITUATIONAL DETERMINANTS
These are the conditions in the environment existing before and after an organism's response and influence. It is one of…
SOCIAL CONVENTIONS
These are the established rules, procedures and methods that are accepted as a guide for social conduct see social norms.…
SOCIAL ISOLATION
1. The voluntary or involuntary absence of having contact with others. 2. Experimental research. Separating an animal from other members…
SOCIAL ROLE VALORIZATION
Social role valorisation is a principle that is developed in succession to the normalisation principle that stresses the importance of…
STATE THEORIES OF HYPNOSIS
This theory says a hypnotic induction evokes a unique altered state of consciousness in the participant. You can compare non-state…
SURVEY RESEARCH
A method of the scientific research where the researcher tries to measure and evaluate condition of the community in relation…
TARGET STIMULUS
the stimulus that people in a test or procedure must respond to. Among many stimuli, a person selects the one…
SELF-ALIENATION
This occurs when a person feels like a stranger to themselves that is accompanied by an emotional distance feeling. Among…
SELF-ESTEEM
the degree to which the qualities contained in our self-concept are seen to be positive. It reflects a person's image…
SELF-REPORT BIAS
This problem arises when people do a self-report and try to make a good impression of them or are unsure…
SEXUAL APATHY
showing a lack of interest in sexual activity. See hypoactive sexual desire disorder.
SITUATIONAL EFFECT
the effect on different environments on the behaviour of people in experiments.
SOCIAL DEFICIT
an inability or an unwillingness to act in accordance to age, physical condition and intelligence. It can reduce a person's…
SOCIAL JUDGMENT THEORY
a theory dealing with attitude change that postulates the magnitude of persuasion that is produced by a certain message depends…
SOCIAL SCIENCE
A number of disciplines that are concerned with social interactions of people that is studied from a research and scientific…
SOURCE FACTORS
These are the characteristics of the source that will influence its effectiveness.
STATISTICS
Branch of mathematics that uses data descriptively and to infer and support answers to scientific questions.