STANDARDIZATION GROUP
a sample group to establish the norms for the population it is representing. It is also known as standardization sample.…
STRANGULATED AFFECT
Is the physical symptom that is seen when a person inhibits a normal discharge of emotion. This theory was advanced…
SUBLIMINAL PERSUASION
It is a method to present the information in a certain way that you can help the people to change…
SURFACE TRAITS
sum of 35 individual traits that can be directly observed from the patient's conduct. These traits are consistent with not…
SELF-ACTUALIZATION
The realisation of what you are capable of. Also called self-realisation. See humanistic psychology; Maslow's Motivational Hierarchy. By doing this,…
SELF-DISCOVERY
a process of looking for your own identity. To discover what a one individual has in his personality and what…
SELF-REINFORCEMENT
Rewarding ourselves for appropriate behaviour or attaining a goal. also called self-managed reinforcement.
SITUATIONAL ATTRIBUTION
1. Attribution theory. The attributes of your behaviour to the external or circumstantial causes. 2. The ascription of an event…
SOCIAL CONTROL
1. The power of organisations, institutions and the laws of society to influence and regulate behaviour. 2. The impact of…
SOCIAL INTEGRATION
1. The process where separate groups are combined to form a unified society. Integration implies coming together as a whole.…
SOCIAL RESPONSIBILITY NORM
a social standard that says we will help people in need. Compare reciprocity norm; social justice norm.
SOMATIC THERAPY
Treating mental disorders with organic therapies such as psychotropic drugs, electroconvulsive therapy or megavitamin therapy. It is a specific type…
STANDARDIZED INSTRUCTIONS
a list of instructions for all participants that is the same for all people.
STRATIFIED RANDOM SAMPLING
Is a type of sampling conducted randomly within different strata of the population; the sample obtained is known as stratified…
SUBLIMINAL PRIMING
It is the stimulations on the unconscious and it increases the probability of later occurrence as well as the related…