the process by which an unwanted behavior is paired with a noxious or unpleasant stimulus, with the intention to reduce the undesired behavior. This technique may be used therapeutically, for example, in the behavioral treatment of substance abuse. Also known as averse conditioning.
What is AVERSIVE CONDITIONING?
AVERSIVE CONDITIONING: "A person undergoing aversive conditioning for nail biting may apply a horrid tasting liquid to the nails to make the biting so unpleasant that the behavior ceases."
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