What is BASKING IN REFLECTED GLORY (BIRG-ING)?

n. in social psychology, refers to the tendency to associate one's self with the success attained by others as though it were your own. It capitalizes on an affiliation with successful individuals or groups, whereby any association at all already enhances the self-image and self-esteem.

BASKING IN REFLECTED GLORY (BIRG-ING): "In the world of sports, dressing up in one's favorite team colors is already a fun means of Basking in Reflected Glory (BIRG-ing). "

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