What is PREFERENCE?

Written by Pam MS, NCSP | Fact checked by Psychology Dictionary staff 

noun. 1. with regard to conditioning, the likelihood of occurrence of one of at least two consecutively accessible reactions, generally described as either a relative frequency or a ratio. 2. more typically, the action of selecting one option over other(s).

PREFERENCE: "It is obvious that a preference for the color blue was present from the beginning."

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