SOCIAL SKILLS
These are the skills that allow a person to interact and to act appropriately in given social contexts. The skills…
SOURCE FACTORS
These are the characteristics of the source that will influence its effectiveness.
STANDARD SCORE
the score that is obtained from an original score by subtracting the mean value of all scores in the batch…
STIMULUS SUBSTITUTION
Is when one stimulus takes the place of another stimulus and response is similar in both. In Pavlov
SUBLIMATION
In the psychoanalytic theory, it is a defence method which result from the unacceptable aggressive and sexual drivers but it…
SUPPORT GROUP
Group that contains individuals with similar problems, who meet on a regular basis to share problems and get support and…
SYSTEMATIC OBSERVATION
getting data in well ordered manner that will give reliable information about something.
SELF-ACTUALIZATION
The realisation of what you are capable of. Also called self-realisation. See humanistic psychology; Maslow's Motivational Hierarchy. By doing this,…
SELF-IMAGE
how we see ourselves and gives us a sense of our personality and our success in relationships and our wellbeing.…
SELF-TERMINATING SEARCH
A search that will end as soon as the target is found. Compare it with the exhaustive search.
SHY-BOLD CONTINUUM
the tendency of some people to be fearful and cautious of new things and others who can't wait to explore…
SLEEPER EFFECT
the impact of a persuasive message that increases over time. It involves close scrutiny of the message and a cue…
SOCIAL DISCRIMINATION
the differential treatment of a person based on their social class, cultural background, education, etc. See discrimination.
SOCIAL NEUROSCIENCE
Social neuroscience is a new discipline that aims to integrate social and biological approaches to human behaviour. They are often…
SOCIAL STATISTICS
the application of statistical methods to understanding social problems and issues. See demography.
SOURCE TRAITS
the factorial theory of personality and is 12 personality traits that underlie and determine the surface traits. See ability trait;…
STANDARDIZATION GROUP
a sample group to establish the norms for the population it is representing. It is also known as standardization sample.…
STIMULUS-BOUND
Describes the behavior that occurs as a response to specific stimuli. To describe the behavior that occurs in response to…
SUBLIMINAL PERCEPTION
It is a registration of the stimuli which is too weak or too quick to be able to influence the…
SUPPRESSIVE THERAPY
Type of therapy that is supposed to enforce patients individual protective mechanisms that act as a way of suppression, stronger.