BLANK TRIAL
n. in experimental psychology, refers to a trial integrated within an experiment. Usually, it may be used in a series…
BLIND TESTING
n. a method used in product testing wherein consumers are asked to sample different brands of a product and then…
BLOCKING FACTOR
n. in statistics, refers to any variable that is used as a basis for classifying participants in a population and…
BOARD CERTIFIED
adj. denotes certification in a field of work or area of specialty, such as healthcare. It also indicates that a…
BODY ESTEEM
n. the level and degree of positiveness which an individual clearly attributes to his or her own body. It is…
BODYBUILDING
n. a program for developing muscle bulk, reducing body fat, and building lean muscles. This is accomplished through weightlifting training…
BONE-CONDUCTION TESTING
n. an audiometric test designed to supplement air-conduction testing. On its part, it further confirms whether the hearing loss previously…
BORNA DISEASE
n. a viral disease observed in mammals, particularly in horses. The virus is contagious to humans, and the infection can…
BOUNDED RATIONALITY
n. a concept about decision-making in which human rationality is constrained by the amount of information they have access to,…
BRADYLALIA
n. a condition in which there is unusual slowness and hesitation in speech. This is often caused by a brain…
BRAIN DISORDER
n. any disorder that produces an impairment in brain function. The impairment may be mild, moderate, or severe, and its…
BRAIN SYNDROME, BRAIN ELECTRICAL ACTIVITY MAPPING (BEAM)
n. a procedure designed to record and measure all electrical activity observed in the brain. Using computerized electroencephalography, the system…
BRAND-USE SURVEY
in advertising psychology, refers to a market survey done in order to determine whether or not people tend to use…
BRIDE PRICE
n. a cultural tradition wherein an agreed amount of wealth is paid by the groom's family to the bride's family.…
BRILLIANCE
n. a visual quality which is closely related to brightness. Specifically, it pertains to light within a person's visual field…
BROMOCRIPTINE
n. an alkaloid prescribed in the treatment of Parkinson's disease. (Trade name: Parlodel) It acts as a dopamine-receptor agonist, thus,…
BRUTE FORCE
n. a problem-solving approach in which the strategy is to relentlessly look for all possible solutions to the problem -…
BULBOCAVERNOUS REFLEX
n. a contraction of the bulbocavernosus muscle when the head of the penis is stimulated. When this reflex is absent,…
BURN INJURIES
n. the tissue damage caused by being exposed to ultraviolet radiation, burning fire, or intense heat without flame. Also, refers…