SOCIAL JUDGMENT THEORY
a theory dealing with attitude change that postulates the magnitude of persuasion that is produced by a certain message depends…
SOCIAL STATISTICS
the application of statistical methods to understanding social problems and issues. See demography.
SPONTANEOUS TRAIT INFERENCE
a judgement about a person's personality traits that are made automatically with no conscious intent.
STIMULUS EQUIVALENCE
Is the situation when there are two stimuli which both elicit the same response. Stimuli meet the mathematical definition of…
SUBJECTIVITY
It is the ability of interpreting the data or to make judgment by using the experience, beliefs and feeling. It…
SUPERIORITY COMPLEX
The feeling of being superior. It is reverse of inferiority complex. In this complex, a person feels himself as superior…
SYSTEMATIC OBSERVATION
getting data in well ordered manner that will give reliable information about something.
SELF-CONCEPT
The conception and evaluation of yourself which includes physical, psychological skills and qualities which make us who we are. Also…
SELF-MONITORING
1. Used in behavioural management where a person will keep a record of behaviour patterns. 2. A personality trait for…
SENSE OF SELF
our feeling of identity, uniqueness and self-direction. Read about the self-concept; self-image; sense of identity.
SIMULTANEOUS CONDITIONING
Pavlovian technique where conditioned stimulus and an unconditioned stimulus are presented at the same time.
SOCIAL BREAKDOWN SYNDROME
a pattern sees in people who have been institutionalised by mental illness or in prisons. They can withdraw, show apathy,…
SOCIAL LEARNING THEORY
a view that learning is mainly due to our social interactions with others. Behaviour is assumed to be developed and…
SOCIAL WITHDRAWAL
the retreat from society and interpersonal relationships that can be accompanied by in difference and aloofment. It can be associated…
SPURIOUS CORRELATION
the situation where variables are correlated through their common relationship with one or more other variables but not through a…
STIMULUS ERROR
an error in a response due to focusing on the meaning or semantic status of a stimulus instead of its…
SUBLIMATION
In the psychoanalytic theory, it is a defence method which result from the unacceptable aggressive and sexual drivers but it…
SUPERORDINATE GOAL
1. It is a goal that is of higher importance then some other, less important one; 2. It is a…
TABOO (TABU)
A social, spiritual, moral or ethical restriction that makes a man to restraint from a particular behaviour, person or an…
SELF-CONFIDENCE
1. Our self-assurance in trusting our abilities, capacities and judgements. 2. the belief that we can meet the demands of…