READERSHIP-SURVEY TECHNIQUE

A technique to determine to what extent a subject has absorbed the content of the copy in an advertisement. The subject is...

REAFFERENCE PRINCIPLE

Conceptually, the explanation of the regulation and interaction of internal signals and sensory signals to direct and coordinate body movements. It requires a copy...

REALITY THERAPY

Therapeutic treatment addressing the client's present maladaptive behavior and aiming to develop the client's ability to cope with a stressful reality. The aim...

REBOUND INSOMNIA

A phenomena associated with the cessation of use of hypnotic agents in the treatment of insomnia. The phenomena or condition is characterized by...

RECEPTIVE LANGUAGE

The language received and processed by a person as opposed to her expressive language or the language she originates.

RECIPROCAL LIKING

A label for the attraction and cordiality that people have for others who are attracted to them.

RECOMBINANT DNA

A DNA molecule possessing a segment which has been introduced by genetic recombination or other comparable method. Recombinant DNA laboratory procedures include the development...

RECREATION

Enjoyable, relaxing, or distracting hobbies, activities, or pastimes.

RED SAGE

Also known as Chinese sage, a perennial shrub in the genus Salvia. Native to both China and Japan, the roots (called dan shen)...

REDUPLICATIVE PARAMNESIA

Belief that a location has been duplicated, either existing in two or more locations at the same time, or that it has been relocated...

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