investigation or analysis that is directed in the direction behind a useful objective, typically a growth in a specific function or system, in comparison to strictly trial and error studies. In company growth and advancement, it comprises not just methodically gathering information regarding a company but additionally supplying evaluations to the company, taking actions to improve the company mainly based on the evaluations, and consequently reviewing the feedback behind these behaviors,

ACTION RESEARCH: "The action research methods would lead scientists to provide further proof of the drug's efficacy."