AD POPULUM

designating a kind of casual delusion or a convincing approach that occurs when reports for the specifics of a feud are grounded in an appeal to well-liked viewpoints, morals, or emotions.

AD POPULUM: "The ad populum theory is employed in many cases in which a person is standing trial for their spouses murder- it is a common assumption to look first to the spouse in these cases and thus, prosecutors try to sway the jury in their favor with this notion."
Cite this page: N., Pam M.S., "AD POPULUM," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/ad-populum/ (accessed January 21, 2020).
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