1. the extent to which a specific stimulus is associated with a person's ideas, memories, or values. 2. the extent to which people are able to ascribe meaning to an apparently neutral stimuli, for example, an arbitrary consonant-vowel-consonant trigram (e.g., KIX or DAG), which may be presented during a test.

ASSOCIATION VALUE: "A random word like KIK has high association value if people are able to ascribe meaning and definition to it."
Cite this page: N., Pam M.S., "ASSOCIATION VALUE," in, April 7, 2013, (accessed September 23, 2021).