any of the principles referring to how associations are acquired and strengthened. These terms were originally derived from British empiricist philosophy (see associationism). Specific laws include the law of contiguity, the law of frequency, and the law of recency.

ASSOCIATIVE LAW: "The law of frequency is an associative law that posits that a person will remember a word better when it is heard with more frequency."
Cite this page: N., Pam M.S., "ASSOCIATIVE LAW," in, April 7, 2013, (accessed September 19, 2021).