ATTITUDE-CONGENIALITY MEMORY EFFECT

the tendency or bias to remember information that is consistent with an already-held attitude better than information that is inconsistent with a given attitude.

ATTITUDE-CONGENIALITY MEMORY EFFECT: "The attitude-congeniality memory effect refers to the bias in processing whereby a person quickly forgets information that is inconsistent with an attitude, but easily assimilates information that is congruent with it."
Cite this page: N., Pam M.S., "ATTITUDE-CONGENIALITY MEMORY EFFECT," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/attitude-congeniality-memory-effect/ (accessed July 17, 2019).
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