a procedure in which individuals' attitudes and responses are assigned quantitative values. Several broad categories of this type of measure have been developed, including: direct attitude measures, indirect attitude measures, and explicit attitude measures.

ATTITUDE MEASURE: "A person was given an attitude measure to complete in order to determine how strongly he or she felt about abortion."
Cite this page: N., Sam M.S., "ATTITUDE MEASURE," in, April 7, 2013, (accessed October 21, 2021).