ATTITUDE MEASURE

a procedure in which individuals' attitudes and responses are assigned quantitative values. Several broad categories of this type of measure have been developed, including: direct attitude measures, indirect attitude measures, and explicit attitude measures.

ATTITUDE MEASURE: "A person was given an attitude measure to complete in order to determine how strongly he or she felt about abortion."
Cite this page: N., Pam M.S., "ATTITUDE MEASURE," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/attitude-measure/ (accessed November 12, 2019).
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