information directly associated with an attitude object that is triggered in memory (via schemas) when encountering the object. Attitude relevant knowledge is usually measured in terms of the sheer amount of information associated with the object. Also known as issue-relevant knowledge.

ATTITUDE-RELEVANT KNOWLEDGE: "A person's attitude-relevant knowledge refers to the amount of information supporting an attitude in memory."
Cite this page: N., Pam M.S., "ATTITUDE-RELEVANT KNOWLEDGE," in, April 7, 2013, (accessed September 23, 2021).